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Our Team

Georgie Barden, Founder.

Georgie spent the past 20 years in the biopharma industry spanning both the commercial and clinical sides of the business.  Her last decade focused on consulting where she specialized in process optimization and change management.  


She excels at leading cross-functional experts, forging strong relationships, finding innovative solutions to problems, and driving cost savings.  


She started Fertility4Me resulting from her eight and a half year struggle with infertility and her passion to be a “fixer of broken processes.”

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Anne Danforth, Medical Lead.

Anne has extensive background in the field of IVF and reproductive health, starting her career at The Jones Institute, the first IVF center in the United States.  Anne was Director of Operations for Boston IVF and IVF America and was instrumental in the creation of  SART (Society for Assisted Reproductive Technology). 


She has worked for companies focused on infertility, including EMDSerono, Freedom Fertility Pharmacy and OvaScience. 


Most recently she is assisting patients at  Massachusetts General Hospital in the Vincent OB/GYN practice.  

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